Regular visitors will know I’m a huge fan of Doctor Who and – judging by this trailer which has just been released by the BBC for the new series starring Matt Smith – I’m about to like it even more!

Well, if you’re an author or want to be one, everything.  Your name is the most important part of your brand, and you have to make sure that it is protected at all costs.

By far the best way to protect your name online is to register it everywhere you can – along with the titles of your major projects.  That includes domain names (even if you don’t have a website yet), Twitter accounts, Facebook groups, YouTube channels – in fact, just about any social networking site that allows the registration of account names.

The vast majority of these accounts are free to set up and the time it takes to open the accounts will be worth it to stop anyone hijacking your name and possibly posting inappropriate material under it.  A lot of celebrities were slow to realise that about Twitter and, in its early days, the micro-blogging service was awash with imposters tweeting as though they were the stars themselves.

Even domain name registration is a lot cheaper than it used to be.  The service I use is 123-Reg, where a .co.uk domain costs just £2.99 for a year, and the .com equivalent for £9.99 a year.  Many other domain registration sites – such as GoDaddy – are available, so find one that has the best deal for you.  When I began to suspect that my Scream Street series might sell, I registered screamstreet.co.uk to use for the official website – but was disappointed to discover that the screamstreet.com domain had already been registered by someone else.  In the end, when the series launched in the US, I had to buy the .com domain name from the owner at a much higher price.

I’m already planning to buy the domain names for what I hope will be my next series of books.

A handy online tool to check whether your name is still available at various websites can be found here: http://namechk.com/

So – what are you waiting for?  Get registering!

Tommy

Those of us held captive at Trapped By Monsters have been here for a year now. Perhaps if I can find a way inside your computer, I may be able to get a message out…

Happy 2010 to website visitors and Scream Street fans alike!

This year, we had a double celebration as my sister got married yesterday!  In the picture below you can see (from left to right): my new brother in law Kev, my brother Bryan, my dad, me, and my sister Sue.

It was a wonderful day and I’m sure Sue and Kev will have a long and happy life together!

What a scream!

Tommy

I’m now away from my desk for a week or so – but quickly popping in to wish everyone a wonderful – and white, here in the UK at least – Christmas!

Yes indeed – my website is two years old today and will, from now on, be throwing a temper tantrum anytime it doesn’t get exactly what it wants, when it wants.

I’ll have to start potty training the blog soon…

Tommy

So, Borders in the UK has finally gone into administration.

I’ve been horrified to watch this train wreck happen over the last week or so – especially the uncertainty of the past few days.  As an author, Borders has always been ‘my store’; incredibly supportive of my books and supremely welcoming whenever I’ve come in store to run events.  It’s almost been like having a nationwide chain of caring, book-loving independents wherever you go.

I can quite honestly say I haven’t met an unhelpful, unfriendly bookseller in any of the branches.  Everyone at Borders knows their stuff, and does their best to get people reading what’s right for them as well as try to get them into something new.  Trust me – that doesn’t happen with every chain, or even every bookshop.

I’ve made some good friends in branches across the north east and north west (Gateshead, Silverlink and Stockton to name but three), and I’d like to wish them – and everyone at every branch – the very best for the future.

Tommy

As you may know, I’ve been laid up with swine flu recently and – whilst in bed with nothing else to do – I wrote a short article which answers, in my case at least, one of the questions most asked of writers: how did you get published?  The piece was written for a website called How Publishing Really Works, although I wanted to share it here as well.

So, here’s how I did it…

Tommy

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How I Got Published by Tommy Donbavand

One of the questions I’m asked most often (aside from ‘what are you doing in my garden?’) is how I got published.  What’s more interesting than the question itself, however, is the belief and/or hope that there is some sort of magic formula or shortcut that I have found and can give the questioner to stop them having to do it the hard way.

Guess what?  There is no magic formula.  You have to do it the hard way.

I started writing while still at school, eschewing the teenage norm of hanging out on street corners to sit at home and practice my art.  Thankfully, I hit the library (no Internet back then…) and knew enough about how books were made not to submit my first ever attempts (although I did send some sketches out to Spitting Image, Stephen Fry and Ben Elton, getting very kind ‘keep it up’ letters in return).

After college I made the obvious career move – and became a clown called Wobblebottom (no, really).  I worked first at holiday centres around the UK and later on cruise liners, entertaining children.

A few years later I joined the cast of a musical in London’s West End – Buddy: The Buddy Holly Story – and even that was down to one-part perseverance and two-parts metal balls.  I went to see the show with my parents, spotted a part I thought I’d be good at and wrote to the producer that night, claiming I would be a much better choice than the current guy.  That landed me the audition – but, when I got there, they asked me to read for a different role.  I knew I would only have this chance once in my life and so I stopped halfway through and told them they should let me audition for the character I wanted.  They did, I got the part, and stayed with the show for the next eight years.

While in Buddy, I continued writing and continued being rejected.  Neither agents nor publishers were interested in the fiction I had to offer.  So, I turned to the old phrase ‘write what you know’ and put together all the games and activities I’d created and developed during my work as a children’s entertainer.  I pitched the book far and wide and, soon after, Quick Fixes For Bored Kids was published by How To Books in the UK.

Three other books – More Quick Fixes For Bored Kids, Quick Fixes For Kids’ Parties and Boredom Busters – followed.  Before long I was running events in book shops and being interviewed on both local and national radio as an expert in keeping kids entertained.  It wasn’t what I wanted to write, but it was a foot in the door, nonetheless.

Then the door closed over my foot.

Buddy ended, I left London, and the events dried up.  The books weren’t selling very well at all – partly because parents who buy books telling them how to keep their kids from being bored don’t generally have the type of kids that get bored – and partly because the publisher insisted on classifying the books as ‘parenting’ titles, instead of ‘activities’.  I would often go into book shops and find my work far away from the children’s section, sandwiched instead between toilet training guides and books of baby names.

I worked for a few months on a computer tech support line, then auditioned for a role in a small-scale children’s show visiting schools over Christmas.  I did the tour, and stayed with the production company afterwards in order to write their next shows – for next to no money at all.  But hey, at least I was writing again.  I often found myself playing a part in show ‘A’ while writing show ‘B’.  It was exhausting.

I was still writing fiction in what little spare time I had, sending off my work to publishers and agents, and amassing an impressive collection of rejection letters in return.  Apparently, my four previous books (now rapidly dropping out of print) counted for nothing.  I was back on the outside, forcing my work into the bottom of the slush pile.

I began to teach writing to adults in the evenings and set up a web forum to enable people in the classes to stay in touch.  Before long, an established writer posted on the board saying that Egmont Press was looking for writers-for-hire for a new children’s horror series, but that only writers with published fiction to their name need apply.  It was steel balls time again…

I called the editor and convinced her to let me write a sample chapter.  I was successful and soon chosen as the first author for the Too Ghoul For School series, eventually writing five titles for the range.  I was paid a one-off fee for each book, and no royalties – and it wasn’t even my name on the cover – but it was published fiction, and a step in the right direction.

My school events continued apace and I soon spotted an ad looking for a new writer-in-residence at Seven Stories, the UK’s centre for children’s books, based in Newcastle-Upon-Tyne.  I applied and got the gig, ready to spend the next 12 months running workshops and writing exclusive material for visitors.

It was time to take a leap of faith so, in September 2006, on the day my son was born – I quit my job at the theatre company and became a full-time writer.  I started writing to agents again, pretty much to deaf ears until one of them suggested I contact Penny Holroyde at Caroline Sheldon Literary Agency.  I sent her my latest manuscript – a comedy space adventure for kids – and waited for her response.

Penny asked me to come to London for a meeting and explained that the book wasn’t what she was looking for, but asked if I was working on anything else.  I pitched an idea I had for a comedy horror series of my own and she liked it.  I signed with the agency and settled down to write what would become the first title in my Scream Street series.

I worked for almost six months on refining the manuscript and redrafting until it was in good enough shape to submit.  Penny’s notes were invaluable and, eventually, the series was picked up by Walker Books for publication in the UK from October 2008 onwards.

Now the hard work really began and, with my new editor Emma, I got stuck in to writing the series while doing as many school events as I could.  Part way into book three, I had an idea for a ’second’ Scream Street series and, whipping out the metal orbs again, I pitched it to Walker at their annual sales conference.  The six book series was now doubled to 12 instalments (later upped again to 13 so I could drop a longer ‘hinge’ book between the two sets of adventures).

My regular school visits paid off when I was approached by Reading Is Fundamental (part of the UK’s National Literacy Trust) and asked to become the first RIF Ambassador, attached to a primary school in Middlesbrough and charged with the task of getting the pupils into reading and writing.  It was a great experience – and the school even initiated the ‘Tommy Donbavand Writing Hero’ award!

In January this year, I contacted seven other UK children’s authors with the plan of setting up a joint website through which we could promote books and ’share’ readers.  The premise is that we were on our way to write the ultimate anthology of monster stories – when the monsters got to us first!  Now held captive in dark, damp caves, we’re made to blog about great kids books in return for food and toilet paper!  Trapped by Monsters can be found at http://www.trappedbymonsters.com

Scream Street began to sell to other countries around the world, including Australia, Italy, Sweden and Japan.  In August 2008, the series was launched in the US, published by Candlewick Press.

So, that’s where I am today.  I’m busy putting the final touches to the 10^th book in the Scream Street series, and have added events at literary festivals to those I still run in schools.  I’ve written two novels for Barrington Stoke, a publisher specialising in books for dyslexic and reluctant readers, and have just been asked for a third.  I’ve even been invited to the Houses of Parliament at the end of this month to discuss getting kids excited about reading.

I’m not sitting on my laurels, however.  I work hard at promoting my books online through websites, guest blog posts and Twitter – and the old steel balls are always polished and ready to use, should the need ever arise…

For those of you wondering where I’ve got to – I’ve been laid up with swine flu.  I’m now firmly on the mend, and busy catching up with work – and trying to stop my asthma from getting worse to join in the fun!

Unfortunately, being ill meant I had to cancel my appearance at the Cheltenham Festival, and postpone this week’s visit to Unity City Academy in Middlesbrough.  Events from next week onwards should be unaffected.

Now – back to work…

Tommy

Scream Street 7: Invasion of the Normals is published by Walker Books today!

Exactly a year after the first four Scream Street books appeared, SS7 sees Luke, Resus and Cleo up against the most terrible creatures of all – us!

After collecting all six relics and opening a doorway back to the real world, Luke is delighted when his parents decide they want to stay in Scream Street where he is truly happy.  However, the doorway remains open and landlord, Sir Otto Sneer, is charging normals to visit “the greatest freak show in the world”.  Can the trio find a way to stop the tide of tourists, will they be able to close the doorway – and how will Luke react to what happens to his mum?

PLUS – not only is Scream Street 7 an action-packed adventure – it’s 50% longer than the other books in the series!

What a scream!

Tommy